Hello! Having been in NDT and adjacent industries for quite a while now, we've seen and been involved with many amazing companies, people and ideas that make what we all do so great. It's incredible how we are all working for the common goal of making our world a safer place. Like so many others, we want to both give back and move forward at the same time.
So, when we first opening the company in 2016, we asked ourselves how we could use our skills and experience, and those of lots of others, to help each company we serve succeed beyond their expectations and, ultimately, benefit us all as one community?
We wanted to find a way to bring together the many dedicated and talented professionals who have a similar roll up your sleeves and dive right in approach and the same passion for NDT. That's when the idea of building a best-in-class business network was born. A collective of marketing masters, business developers, strategists, subject matter experts, door openers and enthusiasts who are agile, flexible and capable as freelancers and contractors, yet have the foundation and support of a serious company. Real professionals who could work together to jump on an opportunity, a project, a dream and make it happen.
Even after all these years, we still feel great excitement for what we are doing, just like we when we were just getting started, and it is certainly one heck of a ride! We look forward to meeting you. Please contact us anytime.
Michelle Harnish | Principal & Co-Founder
Ms. Harnish is a highly accomplished senior manager in marketing, communications and business development with 27+ years of passion for helping companies sell more effectively and efficiently what matters most- an idea, a brand, a product, a complex technology, in even the most challenging of situations. Not in a way that is just good enough, but with results aimed at nothing less than great. Using an approach that is straightforward, positive and always professional, she has extensive experience in developing and implementing strategic messages and impactful deliverables targeting customers, investors and employees that make a difference for international firms in the high tech and industrial sectors.
AREAS OF EXPERTISE
Brand building, positioning & new product introductions
Creation & management of multi-product, multi-channel, multi-national marketing programs
Targeted promotional campaigns for Multi million dollar sales goals
Stakeholder communications and relationship development (customers, employees, shareholders, media, suppliers)
Mergers, acquisitions and crisis / critical issue communications
Creative content deliverables and copywriting
25+ years in capital equipment & services
for high tech & industrial sectors, including 6 years in NDT
BS in Marketing & International Business (Dual Major)
Marybeth Miceli | Principal & Co-Founder | F. ASNT, MinstNDT
Ms. Micelihas over 20 years’ experience in nondestructive evaluation and structural health monitoring of civil infrastructure. She is a Materials Science engineer by training with a background in civil infrastructure, nondestructive evaluation, failure analysis, quality assurance, advanced sensors, and transportation and traffic engineering. Ms. Micelihas extensive experience in operations, business development, and technology transfer.
AREAS OF EXPERTISE
NDT / NDE
Structural Health Monitoring
Technical Writing/Presentations, Market Analysis
Quality Assurance, Failure Analysis, Materials Science
Media & Investor Relations
in NDT & Structural Health Monitoring
MS/Materials Science and Engineering, NDE of Civil Structures
Johns Hopkins University